![]() For example, sales teams can see predictive scores on their customers’ propensity to buy directly within their CRM, marketers can leverage sophisticated data-driven models for customer segmentation and personalization, and customer success teams can align on “health scores” to address potential issues within their customer base. Hightouch’s Reverse ETL platform knocks down the silo by enabling enterprises to seamlessly sync their data to the various SaaS, marketing, sales and customer success platforms that business teams rely on. While recent innovation in data infrastructure software has empowered organizations to seamlessly collect and analyze their data, there remains a tremendous opportunity to democratize access to data across the company so that it can be operationalized. Organizations everywhere recognize the importance of data to inform decisions, but it’s difficult to turn any data-driven insights into action. We strongly believe that Reverse ETL will serve as a critical component of the modern data stack as organizations seek to democratize their data to business users, and that the Hightouch team, with its depth of expertise and strong customer orientation, is uniquely positioned to build a game-changing product and business in this emerging space! Alongside the elevated adoption of account-based marketing strategies, these factors are contributing to market growth.We are excited to partner with co-founders Josh Curl, Kashish Gupta and Tejas Manohar and the amazing team at Hightouch as they help organizations operationalize their valuable data and enable more teams to act on the insights. The market’s growth is likely to be fueled by the increasing usage of digital channels by consumers as well as the rising consumer demand for personalized experiences across those channels. ![]()
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